2 Chainz raked in the money with his Dabbin Santa sweater. The rapper created some timely Christmas-themed merch,
capitalizing off the dabbin trend, and it moved units. According to Forbes, the rapper made $2 million off all the Dabbin Santa sweaters. Thankfully, Z Chainz isn't just pocketing all that money, he's actually doing some
good for the community with it.
The rapper says that a lot of money went
towards his T.R.U. Foundation, with the Foundation using some of the
money to pay for an entire year's rent and new furniture for a single
mother out in a Palmetto, Georgia.
2 Chainz says there was a lot
of trial & error in creating the perfect piece of Christmas
merchandise. "Me and my team were trying to come up with some successful
designs to get our merch moving. We took the dab, which is a trend, and
we just turned it into a business. We played around with a few designs.
We realized what my fanbase wants to see." He continued, "I don’t want
people to think this was an overnight success. We’ve been trying with a
bunch of designs for a couple years now. This is just timing meets
opportunity. There’s the whole dab thing, and Atlanta’s always been
somewhere that actually moves the culture a little bit. We have been the
backbone of hip-hop for the past couple years. So with dabbing coming
out of Atlanta, it just began to grow legs and start moving on its own."
No comments:
Post a Comment