Snapchat’s new Bob Marley filter comes under fire for ‘digital blackface’

Snapchat has come under fire from angry users who have slammed the popular video messaging app’s new Bob Marley filter for being the digital equivalent of blackface. The new filter lets users layer reggae legend Bob Marley’s face - along with dreads and hat - over their own. Within minutes of it being rolled out, people had taken to social media to criticise it.

“I’m disgusted by what I’ve seen from @Snapchat, honestly can’t believe this,” one wrote.

Another shared: “So.. there’s a Bob Marley @Snapchat filter. Blackface is now OK, apparently?”

A third said: "This Bob Marley snapchat thing is blackface in 2016 effectively. Digital disrespect.”

People also criticised the fact the filter was launched on 20 April - or 4/20 - a significant date in cannabis culture.

"Bob Marley was an activist against racism and bigotry who promoted peace, love and happiness. Why are we reducing his legacy to 420?"

"Bob Marley is one of the most iconic, influential people in the history of the music industry. He is not the face of some stoner holiday," said someone else.

And: "This Bob Marley snap filter is disrespectful to his legacy."

A Snapchat spokesperson said: “The lens we launched today was created in partnership with the Bob Marley Estate, and gives people a new way to share their appreciation for Bob Marley and his music. Millions of Snapchatters have enjoyed Bob Marley’s music, and we respect his life and achievements.”

It's also reported they created it in partnership with the Bob Marley estate.