Adidas Promise $1 Million To Anyone Who Can Break The 40-Yard-Dash Record

The athletic apparel brand Adidas, is offering a cool $1 million to anyone who can break the current 40-yard-dash record held by Chris Johnson. The current record of 4.24 seconds was set eight years ago by Arizona Cardinals running back Chris Johnson.

For those unfamiliar, the 40-yard-dash is one of many physical tests that the NFL has prospective players perform ahead of the NFL draft in May. Whether it deserves the distinction or not, the 40-yard-dash has become a sort of celebrity among the NFL Combine events.

The 2016 NFL Scouting Combine begins on February 23, and adidas hopes everyone will be look a little closer at the cleats this year. If you happen to be competing in the event, be sure to check the official rules.

The contest is a very clever marketing maneuver for adidas, because any player in the combine without a pre-existing shoe deal will most certainly lace up in adidas cleats. They have nothing to lose and everything to gain by doing so.