After numerous backlash over Pepsi Ad featuring Kendall Jenner .... Pepsi has pulled the advert after it was widely
mocked and criticised for appearing to trivialise protests for social
justice causes.
The ad showed reality TV star Kendall Jenner
stepping away from a photoshoot to join young, smiling protesters at a
heavily policed demonstration.
She hands one policeman a can of
Pepsi to defuse the tension, prompting a smile from the officer and hugs
and cheers from the protesters.
Pepsi removed the ad from YouTube less than 24 hours after it was first posted, following much online ridicule.
"Pepsi was trying to project a global message of unity, peace and understanding," the company said in a statement.
"Clearly we missed the mark, and we apologise. We did not intend to make light of any serious issue."
The company said it would be "halting any further rollout" of the ad.
Some
critics said the image of Jenner handing the officer a can evoked a
photo of Black Lives Matter protester Ieshia Evans approaching an
officer at a demonstration in Baton Rouge last year.
Others
criticised the protesters' signs for being comically innocuous with
vague messages like "Join the conversation" and heart and peace signs.
Kendall Jenner Career is OVER for Good... after Pepsi pulls their ridiculous ad...Featuring the model who has never been to a Protest
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