Samsung has halted all sales of Galaxy Note 7 smartphones after new reports of phones catching fire.
The company suspended production of its flagship Galaxy Note 7 smartphones, a source said on Monday, after reports of fires in replacement devices added to the tech giant's worst ever recall crisis .
But it seems there have since been more reports of replacement phones catching fire.
Samsung also told owners to stop using it and power it down while it investigated the fault.
"We are working with relevant regulatory bodies to investigate the recently reported cases involving the Galaxy Note 7," the company said in a statement.
Top US and Australian mobile operators also suspended sales or exchanges of Note 7 s, while major airlines reiterated bans on passengers using the phones, after smoke from a replacement device forced the evacuation of a passenger plane in the United States last week.
Fires in phones that were meant to replace devices that had been recalled because of their propensity to explode would be a disaster for the world's largest smartphone maker, suggesting it has failed to fix a problem that has already hurt its brand and threatens to derail a recovery in its mobile business.
"If the Note 7 is allowed to continue it could lead to the single greatest act of brand self-destruction in the history of modern technology," said Eric Schiffer, brand strategy expert chairman of Reputation Management Consultants.
"Samsung needs to take a giant write-down and cast the Note 7 to the engineering hall of shame next to the Ford Pinto."
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