India-based
money lender and millionaire businessman, Datta Phuge, who became more
famous than his business for being the "gold man" after being photographed in a 22-carat pure
gold shirt three years ago, was reportedly beaten to death in front of
his son on Friday morning (15 July) in the western Indian city of Pune
According
to reports, the 48-year-old's vehicle was allegedly accosted by a dozen
unknown men, who dragged him out of the car and struck him with a
sickle. They also used a massive rock to bludgeon him to death. However,
his 22-year-old son, who was at the scene at the time of the attack,
was spared by the assailants.
Police have
arrested four people in connection to Phuge's murder, including his
nephew. Reports suggest that the local politician and his son were
travelling for a birthday party of one of the suspects, when the
incident took place
Financial issues are
said to the motive of the gruesome incident. He reportedly ran a
money-lending business and used to seek finances from investors.
Recently, complaints of financial misappropriations were filed against
him
The high-profile businessman shot to
fame in 2013 after being pictured in a 22-carat gold shirt worth over
Rs10m (£111,469, $149,000), which was studded with Swarovski crystal
buttons and a matching gold belt. It was billed as the world's most
expensive shirt at the time.

Indian business man Datta Phuge, famous for wearing a shirt made of gold worth $150,000 beaten to death



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