Rihanna is today’s most marketable celebrity, according to data from
The NPD Group. The musician and sometimes fashion designer surpassed
other celebrities including Angelina Jolie, Tim McGraw and Stephen
Curry. Celebrities have been considered powerful endorsement opportunities
for brands and the songstress has worked with various companies
including Jeep, Puma and Samsung.
According to the group’s report, “Rihanna’s
index score of 367 means that she has almost 3.7 times as many strong
brand endorsement opportunities as the average big-name celebrity.”
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