All 750,000 tickets for Adele's 56-date U.S. tour sold out within an hour. Demand saw more than ten million people try to
get to see one of her North American concerts. And most of them ended up
disappointed. All
750,000 tickets for the singer’s 56-date tour sold out within an hour.
In New York, 100,000 were gone in minutes as more than four million
people vied for a seat at one of her Madison Square Garden shows. Almost
immediately, hundreds of tickets initially sold for between £23 and £70
were being offered on resale websites for up to £6,000 a pair.
Ticketmaster, the US-based company handling the sales, admitted it had never experienced such a demand.
President
Jared Smith told staff a new record had been set, with more than ten
million customers visiting the website after tickets went on sale on
Thursday.
Angry fans claimed online that Ticketmaster’s site had crashed, but Mr Smith denied this was the case.
He
said: ‘Unfortunately, when there is such an exceptional artist with
unprecedented demand against short supply, there are inevitably going to
be disappointed fans.
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