Thursday, March 31, 2016

Beyonce shows off her figure in a sexy swimsuit as she launches fitness collection Ivy Park with Sir Philip Green

Wet and wild: She showed off her abs in a sporty crop top as she stood out in the rain 
Beyonce showed off her incredible figure in a swimsuit on Thursday when she announced the launch of her new workout range with Sir Philip Green. The 34-year-old shared a snap of herself wearing a very sexy swimsuit on Instagram which had the name of her range, Ivy Park, emblazoned across the front. Photos after the cut.
She's a globally successful businesswoman and Beyonce announced the launch of a new fitness brand on Thursday.

Completing her look with a pair of high-top wedge trainers, the singer can be seen navigating her fit body through a series of hoops as she shows off her latest fashion creation. 



Witness the fitness: Beyonce showed off her incredible figure in a swimsuit on Thursday when she announced the launch of her new workout range with Sir Philip Green



Work It Out: She showed off her athletic prowess as she modelled her latest creation while working her way through some hoops
Ivy Park no doubt takes inspiration from Beyonce's daughter, Blue Ivy and the brand is a joint venture, partnership and stand-alone brand created by Beyonce and Sir Philip Green. 

Fans will be able to pick up the pieces at Topshop, Nordstrom, Zalando, Net-A-Porter, Selfridges, JD Sports, to name a few.

The first Spring/Summer '16 collection will be available from April 14 and includes over 200 pieces of sportswear – from clothing and footwear to accessories – across dance and fitness.


Ring the changes: The singer showed off her inner strength in the images as she posed for the fierce stills



Looking good: The 34-year-old shared a snap of herself wearing a very sexy swimsuit on Instagram which had the name of her range, Ivy Park, emblazoned across the front



Sweet: Beyonce's daughter Blue Ivy stars in the campaign and also models accessories from the range


Beyonce said of her new project: 'Sir Philip has created some amazing collaborations but I wanted a partnership and a stand-alone brand'



'When I'm working and rehearsing, I live in my workout clothes, but I didn't feel there was an athletic brand that spoke to me'



She added: 'My goal with Ivy Park is to push the boundaries of athletic wear and to support and inspire women who understand that beauty is more than your physical appearance'



She's got the look: The first Spring/Summer '16 collection will be available from April 14 and includes over 200 pieces of sportswear ¿ from clothing and footwear to accessories ¿ across dance and fitness



Topshop boss, Sir Philip said: 'I want to thank Beyonce for trusting me and our company as her partner for Ivy Park'



He said: 'It has been an incredible 18 months experience working closely with her and her team to create the Ivy Park brand'



Adding: 'It has been fun, exciting and hugely memorable. I believe this is just the beginning of our Ivy Park journey together'

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